The COOLER by Cadence - Branding

CADENCE COLLECTIVE - BIKING TECHNICAL WEAR BRAND

This badge was designed to represent the apparel collection and collaboration between Cadence and Molson Coors Beverage Company. The logo’s custom lettering was designed to look like beer cans and the border of the badge helped contain and lock-up the type while looking like a cooler. The logo helps to contextualize the collaboration and works across multiple sizes and touch points. The team and I developed apparel graphics and collections around several of the Molson Coors brands, including Coors Banquet, Coors Light, Miller Light, Miller Highlife, Hamm’s, Fosters, Old English and Mickies. We also developed the marketing campaign and digital assets.

Design Agency: Golden Circle Group
Creative Direction: Mike Pargas
Senior Graphic Designer: Micah Bradshaw

Services rendered: Logo Design, Apparel Design, Marketing