Andale Bearings - Product Development

LUCAS PUIG PRO BEARINGS

This product is apart of Andale’s Pro Bearing program. The “Pro Bearings” are premium high precision bearings, and offered as the top price point bearing product. Their packaging and its contents are themed to the pro skateboarders themselves, and offer additional components and accessories to add value. The Lucas Puig bearings were designed to have an 80’s surfing ascetic as Lucas enjoys surfing while visiting Southern California. Being from France, a french flag strip was added to give the bearings a bit more of a personal touch. The aim was to combine an eighties surfer vibe with with that of a technical, tough and fast product.

Services rendered: Product Development, Packaging Design, Branding