Andale Bearings - Product Development

TIAGO LEMOS MIXTAPE V2 PRO BEARINGS

The Tiago Lemos Mixtape v2 is an update update to an existing product (Mixtape v1.) I updated the Printed label insert and designed some fresh new branding for this version. We went with a white tape to set apart from the previous black tape, fonts were chosen to give more of a hand made, marker drawn, graffiti theme, and some additional graffiti themed Andale logotypes were added as inserts. This product is apart of Andale’s Pro Bearing program. The “Pro Bearings” are premium high precision bearings, and offered as the top price point bearing product. Their packaging and it's contents are themed to the pro skateboarders themselves, and offer additional components and accessories to add value. Art Direction by Ernie Diaz.

Services rendered: Product Development and Packaging Redesign